After Meeting Trump at the White House, Ronaldo’s U.S. Endorsements Could Surpass $100 Million

Recently, Portuguese superstar Cristiano Ronaldo was invited to visit the White House and meet with U.S. President Donald Trump. Following this visit, Ronaldo’s commercial value in the U.S. has soared again, and the total value of his U.S. endorsements is expected to exceed $100 million.

This White House trip has added political relevance and strong marketing value to Ronaldo’s global business layout. At the White House dinner, Trump publicly praised Ronaldo and stated that he is a family idol. These endorsing remarks and actions have made his image more "humanized" and expanded his influence among potential U.S. sponsors. According to Professor Wilson, Ronaldo is already a $1 billion global asset. But this White House moment will endow him with political relevance and extremely crucial exposure in the U.S.—both powerful brand signals.

Currently, the total value of Ronaldo’s business deals in the U.S. market stands at approximately $60 million. Professor Wilson predicts that this White House visit could directly boost this figure to over $100 million.

Professor Wilson also drew a parallel between Ronaldo’s image in the U.S. and that of Lionel Messi, who has recently taken similar steps by aligning with the U.S. President.

He added: “Messi’s shift to high-level business forums—such as attending U.S. business events with Argentine President Javier Milei and U.S. President Trump—has helped him transform from an elite athlete to a national economic ambassador.

“Messi’s brand value has approached $1 billion (£765 million), and his commercial influence is verifiable—for example, Inter Miami’s revenue has doubled, and the club’s valuation has also exceeded $1 billion (£765 million).

“His presence makes investors and governments perceive him as trustworthy, granting him greater opportunities to secure equity stakes, strike long-term partnerships, and participate in sovereign-level commercial projects, rather than just traditional endorsements. David Beckham remains the benchmark for transforming fame into a lifestyle empire, solidifying his position with a £500 million image rights business and stakes in a $1 billion club.

“But today, Messi and Ronaldo stand on a larger global platform, boasting bigger fan ecosystems and stronger money-making capabilities. Both have the potential to become long-term institutional-level brands—Ronaldo as a luxury fitness and Gulf capital-backed platform, and Messi as a soft power bridge connecting the Americas and the global football economy.

“Both have the potential to surpass Beckham’s long-term commercial influence through well-crafted business moves and public appearances.”

Meanwhile, Ronaldo was named the first active footballer in history with a net worth of $1 billion this year, partly thanks to his staggering salary deal with Al Nassr in the Saudi Pro League, which is said to exceed $400 million (£306 million). Currently,

Ronaldo’s total net worth is estimated at around $1.4 billion (£1 billion).

In comparison, the Beckhams have a combined net worth of approximately £500 million, while Messi’s wealth is around $850 million (£650 million).